Entertainment takes the lead on the Mobile Screens for Indian Users!

A Survey done by Yahoo-Mindshare shows that Smartphone users surf Entertainment content the most on their mobile Screens (both Mobile & Tablets). This study gives some useful insights that where Mobile users spend most of their time and what keeps them engaged on the their Screens!

It also gives insight on the Mobile Media Spend by Brands & Agencies and compares Global, APAC and Indian Markets. For India, Mobile Media spend is 10% of Digital as compared to 13% globally.

Following is the link for more information (Source-Indian Express & Digital Market):

http://www.indianexpress.com/news/yahoo-mindshare-study-shows-indians-have-insatiable-appetite-for-entertainment/1195414/0

http://www.digitalmarket.asia/2013/12/yahoo-mindshares-mobile-mktg-mantra-for-asian-audiences-customise-to-connect/

Happy Reading!

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