Entertainment takes the lead on the Mobile Screens for Indian Users!

A Survey done by Yahoo-Mindshare shows that Smartphone users surf Entertainment content the most on their mobile Screens (both Mobile & Tablets). This study gives some useful insights that where Mobile users spend most of their time and what keeps them engaged on the their Screens!

It also gives insight on the Mobile Media Spend by Brands & Agencies and compares Global, APAC and Indian Markets. For India, Mobile Media spend is 10% of Digital as compared to 13% globally.

Following is the link for more information (Source-Indian Express & Digital Market):



Happy Reading!


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s